Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment


In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole.

We’re excited that, for the first time (to our knowledge), “Wrapped Vehicles” have been recognized as a segment within the OOH in an industry report.

In addition to being highlighted as the most noticed moving OOH format, “Wrapped Vehicles” were the second most noticed form of outdoor advertising overall. It’s no surprise based on these findings that,

“64% of U.S. residents at ages of 16 or older noticed a wrapped vehicle in the past month, and 44% in the past week.”*

We knew recall was high for the OOH component of what Wrapify delivers as a platform, but seeing it lead the pack for moving OOH placements that move AND be runner up to one of the most established segments within outdoor advertising is awesome!

Now combine that recall with our retargeting, measurement and attribution features and see why some of the brands and agencies LOVE Wrapify.


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Also check out our fresh 2019 media kit!


WrapifyTuesday, July 23rd, 2019 at 12:03pm
OAAA Names IAB Senior Executive Anna Bager President & CEO. Learn more here: #OOH
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WrapifyThursday, July 4th, 2019 at 11:06am
Don’t worry marketers, the #nielsen & @youroaaa advertising report is HERE! See what segments are crushing it! (HINT: Wrapped Vehicles are our favorite for many reasons) Full report at link in bio. #OOH #oohadvertising #marketing #gigeconomy #adtech #attribution #outdooradvertising #goodmarketing #advertising