You Asked for It, You Got It: Wrapify’s Android App Is Here!

It’s been a great month for Wrapify and our drivers. We celebrated a successful first year anniversary in July, added pioneering sharing economy company Zipcar as a client, and now have been able to deliver upon the number-one request from Wrapify drivers and wannabe drivers: As touted in Wednesday’s edition of AdExchanger, Wrapify’s Android app […]

ADWEEK Features Zipcar’s Wrapify Campaign, with Focus on Analytics & Data Tracking Tech

Wrapify is pleased to share the news that Zipcar is our latest client, rolling out substantial campaigns in Seattle and Washington, D.C., in the past week. But we’re especially glad that ADWEEK broke the news first. We’ve been trying to politely persuade ADWEEK for months to write about Wrapify, but not really been able to […]

Self-Driving Cars: Just Because We Can?

We’re big fans of Tesla and Elon Musk, the current patron saint of American entrepreneurs. As car guys, we’re intrigued by the future of electric cars, and believe their increased popularity will be great for the planet.  They're fast too! So we were extremely sorry to read about the fatal accident that killed one of […]

Problematic Programmatic Perils in OOH Advertising

There’s an interesting article today in MediaPost that suggests technology is not a cure-all for all elements of the Out-of-Home advertising marketplace. One of the recent so-called saviors of streamlined advertising media planning and buying has been programmatic buying because it automates all of the processes via pre-set parameters such as bid price and network reach. […]

A lot of truth here

About a week or so ago, I stumbled upon an entertaining interview with retired NFL running back Marshawn Lynch on 60 MINUTES SPORTS. One particular segment of the video resonated with me. Lynch described his methodology for problem solving, handling adversity, reaching his goals, getting to the next step and … winning; “Run through somebody's […]

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