Case Study – MLB’s Padres Drive 1,005% Lift in Game-Day Foot-Traffic

What started out as a preseason campaign, The Padres’ out-of-home marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.

WrapifyThursday, July 22nd, 2021 at 3:37pm