Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+ Rideshare Topper for targeted advertising campaigns. The Static+ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities..
Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.
What started out as a preseason campaign, The Padres’ out-of-home marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.
Political Candidates Use Wrapify’s Digital Platform Powered by the Gig Economy to Share Powerful Messages and Put Cash Back into the Pockets of the People.
The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.