Press Release: Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

One of Claritas’ first Conversion Tracker customers was Wrapify, which began offering mobile OOH advertising services to brands back in 2016. Wrapify’s concept was revolutionary in that it allowed companies to easily promote their products and services on hundreds or even thousands of vehicles “wrapped” with a specific advertising message.

Episode 6: Measuring Success in an Omnichannel World (Claritas Podcast: Why Behind The Buy)

Claritas’ “Why Behind the Buy” Podcast Talks Attribution with Wrapify Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective […]

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

SUMMARY In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole. We’re excited that, for the first time (to our knowledge), “Wrapped Vehicles” have been […]

Case Study – Lemonade Sees 276% Lift in Web Traffic, 91% Lift in App Payments

INTRO Lemonade was looking to improve engagement in their app and on their website, as well as to drive new users and brand awareness. Wrapify was integrated into their media mix at the intersection of Out of Home (OOH) and Digital.   Prefer to see this case study in PDF form? GOALS Lemonade was looking […]

Case Study – Cisco gets a 1,016%+ increase in landing page traffic

INTRO B2B tech company Cisco was planning to actively promote their new WebEx software product to technology business owners in areas hosting the Enterprise Connect Conference attendees. Wrapify was integrated into their media mix at the intersection of Out of Home (OOH) and Digital.   Prefer to see this case study in PDF form? GOALS […]

WrapifyTuesday, July 23rd, 2019 at 12:03pm
OAAA Names IAB Senior Executive Anna Bager President & CEO. Learn more here: https://t.co/rWgRafWrT5 #OOH https://t.co/r2F361u59J
Wrapify
WrapifySaturday, July 20th, 2019 at 4:18am

PRESS RELEASE: Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

http://ow.ly/5N8R50v647A

#attribution #ooh #advertising #oohadvertising #conversion #marketing

WrapifyThursday, July 4th, 2019 at 11:06am
Don’t worry marketers, the #nielsen & @youroaaa advertising report is HERE! See what segments are crushing it! (HINT: Wrapped Vehicles are our favorite for many reasons) Full report at link in bio. #OOH #oohadvertising #marketing #gigeconomy #adtech #attribution #outdooradvertising #goodmarketing #advertising