One of Claritas’ first Conversion Tracker customers was Wrapify, which began offering mobile OOH advertising services to brands back in 2016. Wrapify’s concept was revolutionary in that it allowed companies to easily promote their products and services on hundreds or even thousands of vehicles “wrapped” with a specific advertising message.
Claritas’ “Why Behind the Buy” Podcast Talks Attribution with Wrapify Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective […]
SUMMARY In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole. We’re excited that, for the first time (to our knowledge), “Wrapped Vehicles” have been […]
INTRO B2B tech company Cisco was planning to actively promote their new WebEx software product to technology business owners in areas hosting the Enterprise Connect Conference attendees. Wrapify was integrated into their media mix at the intersection of Out of Home (OOH) and Digital. Prefer to see this case study in PDF form? GOALS […]
INTRO For over 85 years, Alaska Airlines is a well-established brand that still prides itself on amazing customer service and friendly people. Their experience as a top brand shows as they tout awards like Best Airline, Best in Customer Satisfaction, and Top Sustainability Rankings from authorities like Conde Nast Traveler, J.D. Power, and Dow Jones. […]