Press Release: Wrapify Launches Static+ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+ Rideshare Topper for targeted advertising campaigns. The Static+ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities..

Case Study – Zoom Video Communications Crushes Conversion Rate Goals with Wrapify Retargeting

Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.

Case Study – MLB’s Padres Drive 1,005% Lift in Game-Day Foot-Traffic

What started out as a preseason campaign, The Padres’ out-of-home marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.

Static vs. Digital: Here is how they stack up

The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

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