Case Study – Zoom Video Communications Crushes Conversion Rate Goals with Wrapify Retargeting

Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.

Case Study – MLB’s Padres Drive 1,005% Lift in Game-Day Foot-Traffic

What started out as a preseason campaign, The Padres’ out-of-home marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.

Static vs. Digital: Here is how they stack up

The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

Ad Industry Chieftain Doug Cordova Joins Wrapify in Latest Business Development Addition

Doug will focus on expanding Wrapify’s presence across the U.S., building brand awareness and recognition with clients and agencies in the OOH space. Based in New York, much of his focus will be on Wrapify’s East Coast presence, while also supporting all business development aspects across the U.S.

WrapifyWednesday, December 4th, 2019 at 6:20pm
Outdoor ads used to be brand-building tools only until @wrapify partnered with @Claritas2_0 to measure actual conversions triggered by exposure to their wrapped cars. Find out how to track #ROI of any #marketing channel, including OOH, in this #casestudy https://t.co/GSqOkYTMQZ https://t.co/uBfDdjJ0fx
Wrapify
Wrapify is feeling excited.Tuesday, November 19th, 2019 at 5:40pm

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WrapifyTuesday, November 19th, 2019 at 1:28am
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