Case Study – Alaska Airlines Catapults Web Conversion by 19%+

INTRO

For over 85 years, Alaska Airlines is a well-established brand that still prides itself on amazing customer service and friendly people. Their experience as a top brand shows as they tout awards like Best Airline, Best in Customer Satisfaction, and Top Sustainability Rankings from authorities like Conde Nast Traveler, J.D. Power, and Dow Jones.

 

Prefer to see this case study in PDF form?

GOALS

Alaska Airlines was looking to actively promote specific flight routes out of specific cities. During the campaign period, Wrapify was integrated into the media mix at the intersection of Out of Home (OOH) and digital. Enter: Wrapify.

Overall, Alaska Airlines wanted to increase bookings to Hawaii from the San Francisco Bay Area.

 

Specific Goals:

  • Increased bookings on AlaskaAir.com from Wrapify exposure
  • Leverage SWARM at local events
  • Measure campaign-related website conversion
  • Effectively retarget exposed audience online

   

CAMPAIGN SNAPSHOT

Alaska Airlines chose to have their advertising in the San Francisco Bay Area, leveraging Wrapify’s omni-channel ad platform.


Wrapify was a great way for us to get unique OOH coverage while also providing the benefits of digital attribution.”

Natalie Bowman
MANAGING DIRECTOR, MARKETING & ADVERTISING
ALASKA AIRLINES

 

In addition, they leveraged SWARM. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

 

BENEFITS & RESULTS

Amongst the benefits a brand will always have from campaigns like this one, here are the impressive numbers that helped them reach their goals:

 

19.97%+   Online Conversion Rate Increase

   

41,483,863+   Total OOH Impressions

 

Using Wrapify for this campaign has put Alaska Airlines in a powerful position to develop their next out-of-home and digital campaign. The brand is in the driving seat, accompanied by a vast amount of data in the Wrapify Dashboard about their audience which will help influence and inspire future company growth and success.

 

Learn More at wrapify.com/brands

 

Also check out our fresh 2019 media kit!



Wrapify
WrapifyFriday, February 21st, 2020 at 6:43pm

Marketing Land: "Why out-of-home may be the ultimate location-based (digital) marketing medium..." https://mklnd.com/2VdkUQG

#oohadvertising #ooh #marketing #advertising #retargeting #digitalmarketing

WrapifyWednesday, February 19th, 2020 at 3:40pm
Marketers, when people need something nearby, 🔎 what do they search for? It may not include your brand anymore.."How the Rise of Unbranded Search Upends Restaurant, Retail, and Grocery Strategy" - Streetfight #sem #marketingstrategy #paidsearch #marketing https://t.co/8zw5yJdXxX
WrapifyFriday, January 17th, 2020 at 12:00am
👋🏼 Calling all drivers near the Miami, FL area --> huge campaign available for you from @boostmobile! 🚙 It's easy, if you drive, you make money for your miles in the campaign zone. Download 📱the @Wrapify app to get started in minutes! ....... #withwrapify...