Claritas’ “Why Behind the Buy” Podcast Talks Attribution with Wrapify
Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel.
Claritas and Wrapify continue to partner to deliver the first-of-its-kind attribution reporting for out-of-home advertising for brands like Zoom Video Communications, Anheuser-Busch, Mars Wrigley, General Mills, SalesForce, Alaska Airlines and more.
Read more about how Wrapify and Claritas are working together to innovate the attribution for out-of-home advertising:
Learn more about how Wrapify can connect your out-of-home advertising to digital attribution: