Episode 6: Measuring Success in an Omnichannel World (Claritas Podcast: Why Behind The Buy)

Claritas’ “Why Behind the Buy” Podcast Talks Attribution with Wrapify

Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel.

Claritas and Wrapify continue to partner to deliver the first-of-its-kind attribution reporting for out-of-home advertising for brands like Zoom Video Communications, Anheuser-Busch, Mars Wrigley, General Mills, SalesForce, Alaska Airlines and more.

Read more about how Wrapify and Claritas are working together to innovate the attribution for out-of-home advertising:

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution:



WrapifyFriday, March 5th, 2021 at 4:06pm
Can “viral” #OOH #ads actually drive business? Read this article by @TheDrum to know whether your dollars are turning into sales or just buzz online. https://t.co/o1QGWWC9qe. Also, learn how @Claritas drove OOH #attribution with our client @wrapify. https://t.co/NMFG0efpq8 https://t.co/ZsXuysHrXj
Wrapify
WrapifyFriday, January 8th, 2021 at 8:37pm

🙌🏻 We're proud today to share our 2020 Wrap-Up! 2020 was not the year we all planned on having. Despite a global pandemic and all of the curveballs we experienced as a society, brands found new ways to leverage the power of our platform while...

Wrapify