Press Release: Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

One of Claritas’ first Conversion Tracker customers was Wrapify, which began offering mobile OOH advertising services to brands back in 2016. Wrapify’s concept was revolutionary in that it allowed companies to easily promote their products and services on hundreds or even thousands of vehicles “wrapped” with a specific advertising message.

more than a year ago | Posted by James Heller
 

Episode 6: Measuring Success in an Omnichannel World (Claritas Podcast: Why Behind The Buy)

Claritas’ “Why Behind the Buy” Podcast Talks Attribution with Wrapify Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective […]

more than a year ago | Posted by James Heller
 

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