Claritas’ “Why Behind the Buy” Podcast Talks Attribution with Wrapify Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective […]
SUMMARY In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole. We’re excited that, for the first time (to our knowledge), “Wrapped Vehicles” have been […]
San Diego (December 5, 2017) — Wrapify, the technology-based marketing platform that provides brands with the ability to measure and scale ads on vehicles, today announced a new partnership with respected attribution companies Mira and Barometric to yield better insights from the campaigns displayed by their vehicles. Wrapify is piloting three distinct features powered by […]
SAN DIEGO (November 6, 2017) — Wrapify, the technology-based car wrap company, has hired Stephen Phillips as director of engineering. Phillips, was co-founder of Votion, a SaaS company that offers a suite of products that build dialogs between brands and consumer. “I know Steve from Jason Calacanis’s LAUNCH Incubator, which Votion was part of a […]
Wrapify is stoked to be part of ESET’s October “Cyber Security Awareness Month” promotion, and not only because it’s gratifying to see a digitally savvy-and-centric company using Wrapify’s revolutionary out-of-home platform to market its message. ESET develops industry-leading IT security software and services for businesses and consumers worldwide. But as much as you may think […]