There’s an interesting article today in MediaPost that suggests technology is not a cure-all for all elements of the Out-of-Home advertising marketplace. One of the recent so-called saviors of streamlined advertising media planning and buying has been programmatic buying because it automates all of the processes via pre-set parameters such as bid price and network reach. […]

About a week or so ago, I stumbled upon an entertaining interview with retired NFL running back Marshawn Lynch on 60 MINUTES SPORTS. One particular segment of the video resonated with me. Lynch described his methodology for problem solving, handling adversity, reaching his goals, getting to the next step and … winning; “Run through somebody's […]

Wrapify wasn’t in Cannes this week for the annual global advertising awards festival, but we’ve been paying attention to what’s been competing, short-listed and winning in the Outdoor category. The Grand Prix winner in Outdoor was certainly unconventional, and the fact it was environmentally friendly and cause-related probably helped. The campaign was Heineken beer in […]

We enjoyed reading this report from the Center for Media Research about a recent study by Borrell Associates, which finds Out-of-Home advertising is the lone marketing medium unaffected by the Internet, as well as the only one expected to show year-over-year growth for at least the next five years. Everything in the Borrell Associates study […]

It’s been awhile since we’ve had a chance to weigh in here, and a lot’s been happening. Not just for Wrapify — we’ve launched in Chicago via a major campaign with GhostBed, made a bunch of new hires, moved into a larger HQ — but there have also been a few noteworthy news and trend […]