Is Amazon cooler than Apple? Or just more top of mind? Wrapify’s business model transcends any previous “car wrap” business in ways both consumer- and brand-centric. Technology and societal trends — crowdsourcing, the sharing economy, proprietary ad tech and analytics — are what’s made Wrapify a paradigm-shifting Out-of-Home platform for more than a dozen brands […]

Seems like a bunch of people are freaking out about Apple's new ad blocking technology. The company plans to let iPhone users who update to iOS 9 (the new iPhone operating system) block all ads seen through the phone's Safari web browser. The ad-blocking tension between publishers and consumers is also escalating fast, with German publishing […]

It might sound crazy to claim an ad campaign covered by The Wall Street Journal didn’t get enough attention. But it sure seems that way to me, for the recent and ongoing out-of-home “Feel the Real” campaign from the Outdoor Advertising Association of America. “Feel the Real” is great advertising. Smart, straightforward, and effective use […]

Ad Tech Company Shows it Can "Bridge the Gap Between Digital and Out-of-Home," with Real-Time Data to Measure Impact of Its Wrapped Vehicles SAN FRANCISCO, CA – October 07, 2015 Advertising technology company Wrapify is now making "impressions" data of its crowdsourced "wrapped" vehicles available to advertisers , highlighting the company's potentially transformative way to […]

Every day is a good day at Wrapify, with new clients being signed and new regions being plotted.  But it’s an especially good day when you graduate — ahead of time — from  San Diego’s most prestigious startup support organization and are recognized as the best business idea in the class by your peers, who […]