Episode 6: Measuring Success in an Omnichannel World (Claritas Podcast: Why Behind The Buy)

Claritas’ “Why Behind the Buy” Podcast Talks Attribution with Wrapify Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective […]

more than a year ago | Posted by James Heller
 

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

SUMMARY In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole. We’re excited that, for the first time (to our knowledge), “Wrapped Vehicles” have been […]

more than a year ago | Posted by James Heller
 

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