Claritas’ “Why Behind the Buy” Podcast Talks Attribution with Wrapify Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective […]
SUMMARY In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole. We’re excited that, for the first time (to our knowledge), “Wrapped Vehicles” have been […]
OOH and media industry veteran, Bill Apfelbaum, has been following Wrapify’s growth, and most recently, invested in the burgeoning gig-economy startup. Mr. Apfelbaum has enjoyed an impressive career in the advertising business, spanning over thirty-five years in the out-of-home and media industries. We thought we would sit down and share a quick Q&A with one […]
San Diego (December 5, 2017) — Wrapify, the technology-based marketing platform that provides brands with the ability to measure and scale ads on vehicles, today announced a new partnership with respected attribution companies Mira and Barometric to yield better insights from the campaigns displayed by their vehicles. Wrapify is piloting three distinct features powered by […]
Magna Global, the strategic and analytics media unit of the marketing conglomerate Interpublic Group, recently released a “Media Economy Report” focused specifically on the out-of-home industry: its current market share, its predominant trends, and its future. The biggest and best takeaway from Magna Global reinforces other studies and reports we’ve highlighted in this space–unlike most other forms […]