Wrapify wasn’t in Cannes this week for the annual global advertising awards festival, but we’ve been paying attention to what’s been competing, short-listed and winning in the Outdoor category. The Grand Prix winner in Outdoor was certainly unconventional, and the fact it was environmentally friendly and cause-related probably helped. The campaign was Heineken beer in […]

We enjoyed reading this report from the Center for Media Research about a recent study by Borrell Associates, which finds Out-of-Home advertising is the lone marketing medium unaffected by the Internet, as well as the only one expected to show year-over-year growth for at least the next five years. Everything in the Borrell Associates study […]

It’s been awhile since we’ve had a chance to weigh in here, and a lot’s been happening. Not just for Wrapify — we’ve launched in Chicago via a major campaign with GhostBed, made a bunch of new hires, moved into a larger HQ — but there have also been a few noteworthy news and trend […]

Wrapify has been an enthusiastic fan of the Outdoor Advertising Association of America’s (OAAA) “Feel the Real” advertising campaign since its launch last September — how could we not be? With 1,400 creative executions across 20 media markets, “Feel the Real” was smart, fun, put the association’s money where its mouth is, and dovetailed with […]

February 1st, Wrapify entered New York. Now, creating a Wrapify campaign couldn't be easier (and more cost effective) with the unveiling of Wrapify’s 2.0 platform update! Our story so far: Wrapify’s unique outdoor marketing platform has been a magnet for well-known national brands — eBay, Petco, Harrah’s, Quest Nutrition and others. We’re immensely grateful for […]