INTRO For over 85 years, Alaska Airlines is a well-established brand that still prides itself on amazing customer service and friendly people. Their experience as a top brand shows as they tout awards like Best Airline, Best in Customer Satisfaction, and Top Sustainability Rankings from authorities like Conde Nast Traveler, J.D. Power, and Dow Jones. […]
OOH and media industry veteran, Bill Apfelbaum, has been following Wrapify’s growth, and most recently, invested in the burgeoning gig-economy startup. Mr. Apfelbaum has enjoyed an impressive career in the advertising business, spanning over thirty-five years in the out-of-home and media industries. We thought we would sit down and share a quick Q&A with one […]
San Diego (December 5, 2017) — Wrapify, the technology-based marketing platform that provides brands with the ability to measure and scale ads on vehicles, today announced a new partnership with respected attribution companies Mira and Barometric to yield better insights from the campaigns displayed by their vehicles. Wrapify is piloting three distinct features powered by […]
SAN DIEGO (November 6, 2017) — Wrapify, the technology-based car wrap company, has hired Stephen Phillips as director of engineering. Phillips, was co-founder of Votion, a SaaS company that offers a suite of products that build dialogs between brands and consumer. “I know Steve from Jason Calacanis’s LAUNCH Incubator, which Votion was part of a […]
Magna Global, the strategic and analytics media unit of the marketing conglomerate Interpublic Group, recently released a “Media Economy Report” focused specifically on the out-of-home industry: its current market share, its predominant trends, and its future. The biggest and best takeaway from Magna Global reinforces other studies and reports we’ve highlighted in this space–unlike most other forms […]